Lead sales and growth for a startup selling a white-label ERP, LMS and AI platform to schools and coaching institutes.
Defined the ICP and GTM strategy across B2B institutions and B2C; run a field motion of in-person demos, 30-day pilots and paid conversion.
Owned the revenue side of the company's 5-year revenue model with the CEO and an external modeling partner: SDR and BDM quotas, per-BDM revenue targets, sales and onboarding capacity, the hiring plan, monthly projections, and CAC, LTV and ACV assumptions.
Closed 2 institutional pilots personally, working alongside a full-time field rep.
Report a weekly sales number to the founder; represented the company at the Build3 C10 accelerator in August 2026.
0 to 1 GTMRevenue planningField salesICP definition
to Gurugram, India
Founding Account Executive
Amply · store operations platform for retail and hospitality
Led end-to-end sales cycles for mid-market retail and hospitality clients: discovery, demos, pilot execution and expansion.
Managed onboarding from kickoff through implementation review.
Found upsell and cross-sell openings across multi-location clients, contributing to pilot conversions.
Built GTM messaging for retail and hospitality use cases and fed customer workflow needs back to product and engineering.
Full-cycle salesMid-marketOnboarding
to Toronto, Canada
SalesGamma Inc.
North American SMB and mid-market accounts
Sales Team Lead to
Led and coached a team of 14+ reps; owned onboarding coordination, adoption tracking and escalations.
Influenced $200K+ in revenue through account expansion, upsell and value-based coaching.
Designed onboarding workflows and follow-up systems that standardized client communication and cut time to adoption.
Resolved multi-stakeholder integration and automation issues across client IT, internal operations and product.
Sales Development Representative to
Built pipeline through consultative outbound and needs-based qualification for SME buyers of Amazon Business solutions.
Worked with leadership on funnel analytics and client data reviews. Promoted to Sales Team Lead within 3 months.
Team leadership600+ presentationsAccount expansion
to Markham, Canada
Web Developer
121772 Canada Inc.
Built web applications for SME clients in JavaScript, Angular, HTML, CSS and MongoDB.
Owned client relationships from requirements to go-live, translating business needs into technical builds.
JavaScriptAngularHTML5CSS3MongoDB
to Scarborough, Canada
Sales & Marketing Supervisor
Eros LED Lighting Inc.
Managed B2B client acquisition and store sales, driving a 20% revenue increase.
Delivered demos, proposals and negotiations that lifted margins by 10%; trained and supervised sales associates.
